Throughout my life I have achieved many remarkable things. In Screw It, Let’s Do It, I will share with you my ideas and the secrets of my success, but not simply because I hope they’ll help you achieve your individual goals.
Today we are increasingly aware of the effects of our actions on the environment, and I strongly believe that we each have a responsibility, as individuals and organisations, to do no harm. I will draw on Gaia Capitalism to explain why we need to take stock of how we may be damaging the environment, and why it is up to big companies like Virgin to lead the way in a more holistic approach to busines In Screw It, Let’s Do It I’ll be looking forwards to the future. A lot has changed since I founded Virgin in 1968, and I’ll explain how I intend to take my business and my ideas to the next level and the new and exciting areas – such as launching Virgin Fuels – into which Virgin is currently moving.
But I have also brought together all the important lessons, good advice and inspirational adages that have helped me along the road to success.
Ironically, I have never been one to do things by the book, but I have been inspired and influenced by many remarkable people. I hope that you too might find a little inspiration between these pages.
Richard Branson used ‘Just do it’ in this book more than Nike ever did. It’s an easy read- summarizing the happiness of doing things you love. It’s simple, for many bosses- business is serious but for Branson business is having fun.
It’s not some extra-ordinary read- but its something which will help you the evolution and thinking Branson brags about. It’s like Richard being a ‘yes’ man but definitely gauging the risks. It’s not fun if it’s not risky. He further boasts about his catnapping skills – which for me is extremely important if you master the art. The book gets better as you read and in the end- you will have a special respect for a distinctive guy in the business world.
Paperback, 128 pages
Published March 2nd, 2006 by Virgin Books
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